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About Trivago SA
Trivago is a leading meta search engine giving you instant access to the best hotel and accommodation deals on the internet, 24/7, 365. Developed by a publically traded German multinational company (NASDAQ:TRVG), Trivago was the first hotel search engine launched in Germany. The company was founded in 2005 and operates in 55 countries around the world.
In 2017 it is one of the fastest growing companies in the country, with profitability doubling year on year since as early as 2008. Expedia Inc is the majority shareholder. The company bought a 61.6% stake in Trivago in 2013 for a whopping $632 million. By the end of 2016, Trivago had employed over 1000 employees, and started building its new Dusseldorf campus during the same year. Over 90% of the company’s employees are situated in Dusseldorf, however the company also opened new offices in Palma de Mallorca and Leipzig in 2014.
Trivago is one of the largest hotel search engines in the world. The company is claimed to have over 1 million hotels listed, with over 250 localised booking sites, including the likes of trivago.co.za and trivago.ie as in-country discovery points.
The company counts Base7Booking and Rheinfabrik among its subsidiaries, and is actively targeting the South African hotels market through extensive TV, radio and online advertising campaigns.
Trivago in South Africa is available as a desktop website, mobile site, as well as an app for Android and Apple. The app has been listed by Mashable.com as one of the top apps to have to save you money on travel, a testimony to the company’s lowest price promise.
Commercial Model
Trivago relies on several business models to generate revenues. The hotel price comparison model is driving by a Cost Per Click (CPC) model, and listed establishments pay Trivago for the clicks they receive from Trivago search engine users. There is also a fee based advertising product for Hotel Managers, which gives establishments the ability to increase their visibility on the platform.
How the site works
Being a meta search engine, Trivago’s systems scour countless hotel booking sites for prices, inventory, images, reviews and deals within seconds. When a user selects a hotel, they are redirected to a third party partner site to complete their online booking.
Booking your own hotels online with Trivago
Hotels bookings can be made online within minutes. The website offers a range of filters, including Location, Price, and Accommodation Features. To get started comparing hotel accommodation prices online now, visit www.trivago.co.za or www.trivago.com